Interview with Rutu from Demure Beauty

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We had an opportunity to get in touch with a blogger, Rutu Desai who runs her blog Demure Beauty.

Rutu is a beauty enthusiast and freelance writer from Mumbai. She shares honest product reviews on her blog.

Her passion for beauty started as a teenager. Since 2018, Rutu has been blogging about her experience with clean beauty products.

The interview:

Sonika:

Tell us about your blog

Rutu:

Demure Beauty is one stop guide for urban women who are looking for the best green beauty tips and products. I share genuine product reviews, shopping guides to fins best products in the market and tips and tricks to take care of your skin and hair. I live in Mumbai and have been blogging for almost 2 years now.

Sonika:

What made you start your own blog? Tell us your story behind it.

Rutu:

I switched to clean beauty products in 2018 but couldn’t spot a reliable blog dedicated solely towards the growing clean beauty market in India. Hence, I decided to start my own blog focusing on clean and green beauty. I post once in week and spend 1-2 hours each day on my blog.

Sonika:

What makes you happiest as a blogger?

Rutu:

I love finding like-minded people who share the same ideologies and love natural skincare as much as I do.

Sonika:

What are the future plans for your blog?

Rutu:

I wish to expand my Instagram community by creating some exclusive content.

Sonika:

What was your biggest challenge as a blogger?

Rutu:

Getting more traffic and finding ways to monetize them has always been the biggest challenge so far.

Sonika:

How do you drive traffic to your blog?

Rutu:

Most of my traffic comes organically via search engines but I get plenty of social media referrals as well.

Sonika:

If you started all over again, what mistake would you avoid?

Rutu:

I would focus more on marketing the blog rather than creating more content. And probably focus more building an email list.

Sonika:

What advice do you have for new bloggers?

Rutu:

Keeping creating useful and shareable content but spend equal time in networking as well.

Sonika:

Who is your favorite blogger and why?:

Rutu:

Sarah from Healthyskinglows.com
The way she helps people get healthy skin holistically and not just by buying more products is really inspiring and commendable.

Sonika:

How can the readers contact you?

Rutu:

Readers can send an email to demurebeautyin@gmail.com 

Sonika:

Alright Rutu, it was a pleasure talking to you. Thank you for spending the time with us. We wish you all the best for your blog and your future.


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