We cultivate a thriving online community of brides and people planning weddings, and we take joy in connecting them with talented businesses who are making, creating and providing exceptional experiences. We encourage heartfelt celebrations through effortless storytelling and honest, uplifting and relatable content. We seek to provide a daily reminder of the meaning and value of marriage, and empower those planning a wedding to feel good about themselves and make wise and authentic choices.
We feel a deep sense of loyalty to and are passionate about championing the wedding industry; from tiny new startups and solo entrepreneurs to
big brands, venues and experts in their field. We’re geeky about brand awareness and are immensely proud of the trusted and reliable space we have created to showcase creative talent.
We are an ally of important and worthy social causes that include sustainability, equality, and LGBTQ+ rights. We are also on a mission to wipe out sizeism in bridal fashion and introduce a more diverse and inclusive space for those planning weddings.
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